Ok, I’m going to admit it. I’m not really what you would call an EDM fan. Born and raised in Rock ‘N Roll, I graduated to punk, jazz, soul, outlaw country and metal. Basically every damn thing I could get my hands onto besides electronic music.
Then, the gods that be decided to get a good chuckle and I scored a job writing for Euphoric.net. Now I’m nipple-deep in bass, trap, house, and other electronic music I’m actually starting to ENJOY the damn stuff. Oh irony, you tricky fox.
Recently, I was shown UK producer Troyboi, and discovered just how artistic this genre can be. I jumped on the chance to work the Euphoric Press Tent at Northern Nights this last July curious not only for the adventure, but to check out Troyboi’s set. And he did not disappoint. His electrifying energy and unique style shocked even the most critical parts of my brain into admitting I was witnessing something pure, original and new. But again, I’m late to the party.
“CTRL” the latest release from SoundSnobz–Troyboi’s collaboration project with IceKream–was released yesterday on Elysian Records and fits nicely in the band’s discography. “CTRL” continues the duo’s innovative style while keeping the track firmly anchored with an infectious beat. While they aren’t reinventing the wheel with this one, it still ventures into experimental territory at times, keeping the song fresh and alive.
Is this this sign of more, new SoundSnobz tunes to come? Stay tuned!
Originality is essential to any art, but in the EDM world, it’s everything. If you sound like one of the other thousands of artists producing on their laptop, you’re not going to get very far in your career. A DJ and producer has to be confident in their sound and give no fucks about what is currently happening in the music scene. They have to hold onto their ideas, and love themselves first. And that’s exactly what IceKream does on his new track, “Squeeze Me.”
Two days ago, IceKream, the mysterious half of SoundSnobz (the other half would be the very public Troyboi) dropped his latest track on Soundcloud and it already has over 38.5k plays and 3,000 likes. Needless to say, this original anthem is picking up steam and it’s easy to see why. His jazzy house beats and chill vibes carry the track to levels of love. Like you’re being bear hugged by some blue jazz. After it’s done you just want to give Icekream a big. . .ol. . .squeeze and that ain’t no euphoric jive.
Fresh off last month’s Northern Nights–and a few side gigs– TroyBoi continues his prolific career. This week the British producer and DJ dropped “Voyager,” a three minute experience into the mood of sound. The spaced-out intro and violin synth wrap the track in a warm blanket of comforting tunes unlike other artists producing an instrumental track.
Whether you’re looking for something introverted, existential, or just a damn good track to chill to, TroyBoi offers you his best. Even if it’s just something he created in a couple of minutes.
Then again, maybe that’s the point. Afterall, it’s called “Voyager.” Maybe instead of over-analyzing the subtle nuances, and diving into every aspect of the track, maybe it should be appreciated. Maybe, just maybe, it’s one of those songs you need to hear at 3am with a glass of high class bourbon, a tightly rolled joint of Lemon Tree weed, and a good friend to share the times with.
I dunno fam. Maybe, maybe not. However, I do know no matter what state of mind or reference I’m in, I enjoy these three minutes and have replayed them over and over again.
Take the Voyage with TroyBoi and make sure to catch him on his Pacific NorthWest Tour this Fall in San Francisco on October 8th 2016 at the Regency Ballroom in Arcata on October 9th.
He might have trap beats, but don’t call Troyboi a “trap producer.” In an interview 2 years ago on EDM.com, the 28 year old Londoner said:
“I feel I’m still evolving, and I can’t wait to take it a step further. I couldn’t think of anything worse than being labeled as a ‘Trap Producer’ in a non-evolving genre, stuck making the same old beat pattern, same drum kit, same 808, same synths with the same old formula. I don’t believe in being a one-trick-pony; I’d rather be a five-trick-platypus.”
and over the past two years he’s pulled out more than five tricks.
Taking inspiration from the entertainment media–along with his India, Nigerian, Chinese and Portuguese heritage, the platypus of EDM creates intricate and strange beats that flow with Middle Eastern influence for a modern world.
His latest track, “Sensei,” is three and a half minutes of uncommon sounds stirred to electronic perfection. True, the foundation lies on a trap beat, yet Troyboi builds the structure out of flutes, violins and rhythmic chanting culminating in a track that shows he still has a lot to teach the rest of the music world. Smoke some sensimilla, and listen to “Sensei” in that euphoric state of mind.